Search Engine Optimization (SEO) is a critical digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). It involves various techniques and practices designed to enhance a website’s organic (non-paid) search engine rankings. Here is a detailed overview of SEO:
Keyword Research
This involves identifying relevant keywords and phrases that potential customers might use to find products, services, or information related to your website.
On-Page SEO
On-page SEO focuses on optimizing individual web pages. Key elements include: Title Tags, Metadata Description, Header, Content Optimization etc.
OFF-Page SEO
It involves activities outside your website that impact your rankings. The most notable element is backlink building, where you seek high-quality, authoritative websites to link back to your content.
Technical SEO
It addresses the technical aspects of your website that affect search engine visibility. It includes: Site Speed and Mobile Optimization, XML Sitemaps, Structured Data Markup.
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